Yamaha Motor PH invites you to identify your culture through MIO mural

What’s your culture? Every individual is unique—coming with different passions, interests, and principles. For Yamaha Motor Philippines, Inc. (YMPH), we can be unified by what fuels our passion for mobility and riding. Thus, the company came up with its latest and timely campaign for its popular MIO line.

YMPH has teamed up with the Bonifacio Art Foundation, Inc. to highlight the message of its new campaign through a mural, which can be found at the W Global Center along 30^th Street, corner 9^th Avenue in BGC, Taguig City.

The Yamaha MIO mural features five frames, artistically executed to resemble a textile-type look. They are strategically weaved to showcase the intertwined narratives that make the bigger picture stand out. The frames are arranged in a circle, symbolically demonstrating how our unique cultures integrate to impact others in a beneficial way.

“The mural isn’t just a display to advertise Yamaha’s products. It’s a testament that the ride will always persevere. In a new world, your culture will always stand out,” Yamaha said through a statement. The company also explained why it is expressing its message through art. “Because each Yamaha motorcycle is art in motion and felt in every rev.”

Tech and Lifestyle Journal invites you to personally behold the awesome mural when you get the chance to drop by BGC. Doing so renders a different feeling and experience. Meanwhile, can you identify with any of these cultures?

 

Adrenaline Junkie – A Culture of Unrivaled Precision

You aim to exceed expectations with unmatched excellence. The culture of unrivaled precision is embodied in the new MIO Aerox, which expresses the ultimate AT performance.

The ride never stops with MIO Aerox. It has a liquid-cooled, 4-stroke-SOHC, 4-valve engine with a maximum horsepower of 11.3kW(15.4PS)/8000r/min and maximum torque of 13.9N-m(1.4kgf-m)/65004/min for superior power and performance. The price tag is ₱112,900.

 

Go-Getter  – A Culture of Refined Versatility

You are confident that you could be whoever you want to be. When it comes to a ride, you are for a machine that redefines all-around versatility. The MIO Gravis embodies the culture that enables you to break through and ride your life to the fullest.

The YAMAHA MIO Gravis showcases a stylish design that keeps a balance between functionality and sportiness. It is powered by air-cooled, 4-stroke, SOHC, 2-valve engine with a maximum horsepower of 7.0kW(9.5PS)/8000r/min and maximum torque of 9.5N-m(1.0kgf-m)/5500r/min. The price tag is ₱85,900.

 

Gamer – A Culture of Fierce Authenticity

You are comfortable being bolder than the rest. Your desire to showcase the ultimate individuality is represented by the YAMAHA MIO Soul i125. It facilitates a ride with a badge of fierce authenticity on a machine that captivates and dominates every perspective.

The ride has an air-cooled, 4-stroke, SOHC, 2-valve engine churning a maximum horsepower of 7.0kW(9.5PS)/8000r/min and maximum torque of 9.6N-m(1.0kgf-m)/5500r/min The price tag is ₱79,900, while the S variant (MIO Soul i125S) costs ₱83,900.

 

Trendsetter – A Culture of Trend and Style

You diversify every style and your uniqueness leads to an extraordinary you. As you exude trend and style, you prefer a ride that is practical and efficient while remaining cool and trendy while being on the go.

Ride in style while bringing out the culture of efficiency with the YAMAHA MIO i125. It upholds its reputation of being youthful and fun. The air-cooled, 4-stroke, SOHC, 2-valve engine brings up a maximum horsepower of 7.0kW(9.5PS)/8000r/min and maximum torque of 9.6N-m(1.0Kgf-m)/5500r/min. The engine is also paired with YAMAHA’s V-belt automatic transmission. The price tag for the standard version is ₱72,400, while the Matte Black variant is ₱75,900.

 

Artist – A Culture of Distinction

You immerse yourself in a culture with a refreshing vibrance. That is why you tend to prefer a ride that amplifies individuality by bringing an array of personal choices—the YAMAHA MIO Sporty.

The MIO Sporty is an affordable ride with a sleek, yet stylish design making it trendy. It is powered by an air-cooled, 4-stroke, SOHC, 2-valve engine that generates a maximum horsepower of 5.7kW(7.7PS)/8500r/min and a maximum torque of 7.2N-m(0.7kgf-m)/5500r/min. The price tag is ₱67,900.

 

Get to know more by checking out the website: https://www.yamaha-motor.com.ph/campaign/mio.html

 

Know more about this campaign by watching this video:

 

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