Safeguard Philippines continues to uphold its commitment to strengthening the handwashing practice of Filipinos. Following the successful launch of the #SafeWash Movement, the brand wants to make sure that more Filipinos will be aware of proper handwashing. Now, it also makes sure there is greater access to hand hygiene.
The company has teamed up with Manila Water Foundation (MWF) to build handwashing facilities across the metro. In 2019, Procter & Gamble Philippines launched a sink construction project that benefited up to 50,000 Filipino students. Since the P&G and MWF’s partnership, handwashing facilities have already been constructed in 32 public schools nationwide.
A handwashing facility was built under the #WASHinPandemic program in Pasig City.
Safeguarding health of Filipinos
“It is our responsibility to help safeguard the health of every Filipino, particularly through handwashing,” said Safeguard Philippines, P&G Brand Director Gian Yap. “As businesses reopen and as quarantine eases up, we are helping build a SAFER new normal by ensuring that Filipinos have both the knowledge to practice a #SafeWash, and the facilities to be able to do so. With the right resources and the right soap, we aim to help curb improper handwashing in the Philippines.”
Safeguard Philippines and MWF aim to make Filipinos cope and practice a safe new normal nationwide as businesses reopen. The new handwashing facilities are dispersed in public health centers, gymnasiums, markets, and transport terminals across Metro Manila. Those could specifically be found in Pasig City, Marikina City, San Juan City, Mandaluyong City, Taguig City, and the municipality of Pateros.
Hygiene kits containing Safeguard products were distributed during the opening of the handwashing facilities.
Safeguard for a safer Philippines
For over 54 years now, Safeguard has been consistently providing significant changes to the health and safety of Filipinos. The brand has previously teamed up with SM Supermalls, Megaworld Lifestyle Malls, and WalterMart to provide soap in malls nationwide.
In August 2020, Safeguard partnered with Shopee to help equip the e-commerce site’s 6,000 delivery riders with hand sanitizers that keep the delivery transactions safer from the virus. Thus, even when running water and soap are not accessible, the riders can still effectively practice proper handwashing through disinfection of their hands and their parcels.
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