DiskarTech app is paying tribute to the resilient Filipinos through an inspiring music video it recently released. The inclusive app operated by Rizal Commercial Banking Corporation (RCBC) highlights the hard-working countrymen’s innovativeness and determination to rise above the circumstances.
The music video puts the spotlight on real-life stories of Filipinos who are overcoming the challenges of the times. The song, written by Christine Estabillo, pays tribute to Filipinos who bravely face their daily struggles. They begin their days with hope and keep the belief that hard work (‘sikap’) and innovativeness (‘diskarte’) will enable them to live better lives not just for their selves but also for their loved ones.
Ria Erika Larios now works as a full-time online seller after being laid off from a cruise ship company.
Uplifting spirits
“Filipinos are tough people,” said Estabillo. “Crises can bring them down, but they’ll come right back up. But after all those challenges, we have no choice but to survive and continue living. I guess this is true for every Filipino, whatever happens, we have to fight back to survive. That’s where being ‘madiskarte’ comes in. We are survivors.”
Estabilo said she wrote the song to uplift spirits and point out how Filipinos should come together to face the crisis as a nation. She is a survivor herself, having been laid off from her job due to the pandemic and losing her mom to Covid-19.
“We want the song as an inspiration for the Filipinos,” said RCBC President and CEO Eugene S. Acevedo. “We want them to own it. We would like them to realize through the song the greatness of the Filipino. We are a strong people and no calamities or crisis would ever let us down.”
Ronald Singalawa made a makeshift sound-proof room out of egg trays for his son, who works as a call center agent working from home.
Partner for growth
Aside from recognizing resilience, RCBC supports the Filipinos’ dreams of having a better life. The DiskarTech app is one of the ways the company is reaching out to the unbanked and underserved sectors. The app enables users to control their finances and possibly reach their financial goals.
Maurice Maureen Avila lost her job as a flight attendant and tried becoming an entrepreneur.
DiskarTech app facilitates easy and quick creation of basic deposit accounts through one-time registration via electronic know-your-customer (eKYC) digital process even with no initial amount or maintaining balance required. Users get to enjoy 3.25% interest to encourage them to save more, with a goal-oriented digital savings feature that reminds them to save for their goals.
Work-from-home mom Christine Taborda juggles work with mother duties.
The app’s other features can help users safely weather this pandemic. Those include cardless ATM withdrawals, fund transfers, cashouts, and deposits via thousands of agent partners nationwide. It also facilitates bill payments (major billers and government services), telemedicine, purchase of airtime load and gaming pins, and quick response (QR) code transfers. Microinsurance and learning space for developing entrepreneurship skills will be introduced by the DiskarTech app soon.
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